Selected Experience

Improving Delivery Across Cross-Functional Web Teams

 

Led operations for a 9-person web team managing multiple concurrent projects.

  • Built standardized intake, prioritization, and workflow systems

  • Reduced cross-team bottlenecks between design, development, and production

  • Improved delivery timelines and visibility across projects

The Abbi Agency, award-winning integrated marketing and PR agency & B-Corp.

Coordinating Complex Product & Campaign Launches

 

Directed cross-functional execution across marketing, product, engineering, and support teams.

  • Developed execution frameworks and campaign workflows

  • Improved alignment across stakeholders and dependencies

  • Delivered multiple launches on time in high-growth environment

Boosted, Inc., leading innovator of light electric vehicles and last mile transportation–company recognized by TIME for Best Inventions of 2018 and 2019.

MoxieLash, innovative cosmetics company.

Bani Bands/Vertical Athletics, female-owned sports accessories company.

Building Operational Infrastructure for Scaling Teams

 

Partnered with leadership in fast-growing organizations to introduce structure and consistency.

  • Created SOPs and workflow systems across teams

  • Improved coordination and reduced inefficiencies

  • Enabled teams to scale without breakdowns in execution

Dia Creative, digital marketing agency specializing in web, social media & email marketing, and marketing growth strategy.

AJ Tutoring, the Bay Area’s leading private tutoring company.

  • "Kerry is a talented creator and manager of processes, procedures and implementation. She is adept at strategizing marketing efforts, managing full scale marketing campaigns and the creatives who work for her. Kerry is professional, funny and such a joy to work with. As her direct supervisor, I have seen her work ethic meet demanding tasks. She approaches difficult situations with integrity and a win-win approach. Kerry sees the details of a process in full color and is able to communicate the intricacies and interdependencies with candor and grace. Kerry has a wealth of experience and knowledge in marketing and start-ups. She is entrepreneurial and works extremely hard for the organization and the team."

    —Alissa Nourse, former Operations Manager, Vertical Athletics

  • "…Kerry has the rare gift of keeping the big picture in mind while understanding how every part of the organization contributes to accomplishing a goal, thereby making her incredibly effective in driving big initiatives forward…Kerry does not shy away from having difficult conversations as she knows that clarity and alignment are the key to making sure that the team stays on strategy and delivers the best creative results possible. She earns the respect of everyone who works with her and is also incredibly thoughtful and kind. Kerry is a true team player and an adept orchestrater of strategists and creatives alike."

    —Noriko Morimoto, former CMO, Boosted Boards

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